General

Every AI-in-fashion article is about the runway end: generated campaign imagery, virtual try-on, trend forecasting models that claim to know next summer’s silhouette. Meanwhile the actual money in most brands leaks out the back office, in returns processing, supplier email archaeology, and spreadsheets that nobody has reconciled since the last drop. I run operations for…

A seasonal drop looks like a marketing event from the outside. Teaser posts, a lookbook, a countdown timer, then a Thursday at 10am when the collection goes live and the group chat fills with screenshots. From the inside, it’s a supply chain project wearing a marketing costume. I’ve worked drops for a mid-size womenswear label…